Not a Tech Person: What That Belief Actually Costs
September 2026. Essay. Free to read.
Nearly 82 percent of the smallest firms in America say AI does not apply to their business. The SBA calls that a belief, not a barrier, and it fades as companies get bigger. Why a warm lead sat in my pipeline for a year, what a 1977 psychology finding explains about it, and the one move that works.
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