joeluna.io

Fewer fires. Better decisions.

Practical thinking on AI, operations, and staying steady, written for owners who have to make the call themselves.

Not a Tech Person: What That Belief Actually Costs

September 2026. Essay. Free to read.

Nearly 82 percent of the smallest firms in America say AI does not apply to their business. The SBA calls that a belief, not a barrier, and it fades as companies get bigger. Why a warm lead sat in my pipeline for a year, what a 1977 psychology finding explains about it, and the one move that works.

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Improve Before You Add: What Kaizen Knows About Putting AI to Work

August 2026. Essay. Free to read.

Everyone is telling business owners to transform with AI. Kaizen offers a calmer frame: improve what you already do before adding more tools. How to find the waste hiding in your week, why AI is the seed but your process is the soil, and four questions that take ego out of every tool decision.

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