Joe Luna

Work

Recent engagements. Real outcomes.

A short list, not a long one. Each engagement is here because the work was substantive and I can point at the result. New entries get added when they earn the spot.

House Hunter LA Mission Control dashboard: Company OS install with lead board, relationships, calendar, and AI teammate

Build + OperateBoutique LA brokerage

House Hunter LA

A Company OS install for a boutique Los Angeles brokerage. One dashboard, Mission Control, now holds the lead board, relationships, calendar, and tasks, with an AI teammate handling the data entry behind them. In the owner's own words, adding a lead used to mean "a whiteboard to organize my leads, then jump into my CRM to input contact info, then to Mailchimp to input the same contact info, then email my transaction coordinator with the same info. Now one keystroke does it all at once."

"Finally, after almost 10 years as an entrepreneur, I am organized."

Milla Goldenberg, Broker-Owner, House Hunter LA
  • Company OS
  • Realtor install
  • Lead pipeline
  • AI teammate
Visit HouseHunterLA.com
MaxxedOut.se editorial site shown on desktop and mobile: sports-entertainment publication with AI publishing automation

BuildSolo studio project

MaxxedOut.se

A sports-entertainment editorial site, designed and built end to end. Static HTML, podcast embed, newsletter capture, four-pillar content categorization, content system. No theme, no CMS overhead.

  • Design + Build
  • Static HTML
  • Podcast embed
  • Newsletter
Visit MaxxedOut.se
Donley Law Firm social media management: voice capture, content calendar, and branded post graphics shown on mobile, alongside a quote from Amber Donley of Donley Law Firm, P.L.: Five75 has significantly elevated Donley Law Firm's presence on social. In a month, we have seen tremendous growth and engagement on social media.

AmplifyRegulated legal practice

Donley Law Firm

Social media program for a regulated legal practice. Voice capture, content calendar, image and video assets, built around how the firm actually talks to clients rather than template content recycled from another agency.

  • Social media
  • Image & video
  • Voice capture

Ongoing engagement

IMDSData.org operational modernization: dormant systems reactivated into a customer re-engagement engine

OperateAutomotive compliance firm

IMDS Data

Operational modernization for an automotive compliance services firm. Audited the Outlook, Dropbox, Salesforce, and QuickBooks stack, reactivated dormant Google Ads, and architected the path to convert eleven years of invoice history into a reactivation engine.

  • ~$1K/yr saved
  • 11yr archive activated
  • Google Ads
  • Workflow audit

Private engagement

CDNTech legacy-system rescue and acquisition due diligence: forensic QuickBooks restoration and operational risk mapping

OperateLegacy EDI, acquisition diligence

CDNTech

Legacy-system rescue plus acquisition due diligence for an EDI infrastructure operator. Forensic QuickBooks restoration across two decades of backup chains, coordinated SecureData recovery, and mapped the operational risk inside a fragile legacy stack: the tribal-knowledge debt most acquirers miss.

  • QB forensic restore
  • EDI due diligence
  • 90-day transition plan
  • Vendor coordination

Private engagement

five75.ai homepage on a laptop: hand-rolled HTML, no theme, no build step

BuildMy own product

five75.ai

The product company I founded. Hand-rolled HTML, no theme, no build step for marketing pages. The same approach I use for client work, which is the point: I run my own stack the way I would run yours.

  • Design + Build
  • Netlify
  • Brand system
Visit FIVE75.ai

Next

Your situation is probably on this list somewhere.

Tell me what is breaking, what is slow, or what you are trying to build, and I will tell you plainly whether I can help.

Email Joe joe@five75.ai